Lead qualifying

Talk only to leads
who are ready to buy.

Apex asks the questions you'd ask on a discovery call, such as budget, timeline and need, then books the high-intent leads most likely to convert, so you can close them yourself or hire an expert Apex closer to close them. The rest are politely routed elsewhere.

Your questions

Set the qualifying questions and what a good answer looks like.

Instant scoring

Every lead is marked hot, warm or not a fit, with the reasons written down.

Smart routing

Good fits get booked; others get information or a follow-up instead of a meeting.

Full notes

Answers, recordings and transcripts sit in the lead's CRM record.

Who it's for

Teams with more enquiries than sales time, and anyone selling higher-value services.

Pricing

$350/month, paid upfront. 200 calling minutes included, then $0.25 per extra minute. No setup fee, live in 24 hours. Every Apex service is included in the same plan.

Questions

Does it turn away small deals?

Only if you tell it to. You decide the rules, and leads can always be booked or followed up instead of rejected.

Can I change the questions later?

Yes, at any time from your dashboard, and the next call uses the new script.

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